There is good amount of excitement around Massive Open Online Courses (MOOC), but not every MOOC is getting massive enrolments as expected, particularly if it isn't free. Since MOOCs are expensive to create, getting higher enrolment is necessary for justifying their cost. This research paper reports on the attempt to identify key determinants of MOOC acceptance. Knowing these determinants can help MOOC providers reach more number of learners efficiently.
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Mulik et al. (2016) studied this question.
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