In this paper, the different general motivations of gamers for playing video games are explored. Surprisingly, to date little research has been devoted to the characterization of the gamer, based on general game motivations. By means of an online survey, we questioned 2985 Flemish gamers on 11 general game motivations. K-means clustering was used to distinguish four distinctive gamer profiles: the overall convinced gamer, the convinced competitive gamer, the escapist gamer and the pass-time gamer.
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Schuurman et al. (2008) studied this question.
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