What question did this study set out to answer?

This research aims to explore the relationship between cryptocurrency and social media and its influence on the crypto market.

June 2, 2026International Review of Economics & Finance0 citationsOpen Access

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Evolution of the research of cryptocurrency, social media, and its influence on the crypto market: A bibliometric and content analysis

VAVilija AleknevičienėVytautas Magnus University RGRugilė GudaitienėVytautas Magnus University

Key Points

This research aims to explore the relationship between cryptocurrency and social media and its influence on the crypto market.
Conducted a bibliometric analysis to identify over- and under-explored themes in the literature.
Evaluated how social media dynamics affect predictions related to cryptocurrency returns.
Identified that existing literature predominantly examines social media's impact on cryptocurrency return predictions.
Highlighted future research opportunities in regulatory, technological, and fraud-related dimensions.
Noted significant long-term societal impacts within the crypto-social media context.

Abstract

• Study examines crypto-social media dynamics from an evolutionary perspective. • Study was enhanced with two constructs showing over- and under-explored themes. • Over-explored studies focus on how social media affects crypto return prediction. • Future research can expand on regulatory, technological, and fraud-related aspects. • Long-term societal impact was identified in the crypto-social media context.

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Cite This Study

Aleknevičienė et al. (Fri,) studied this question.

synapsesocial.com/papers/6a1e726230b38c64201b59a9 https://doi.org/https://doi.org/10.1016/j.iref.2026.105410

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