If we have any hope of achieving sustainability, we, as researchers, need to develop a new perspective on universities and multistakeholder engagement. Stakeholder theory teaches us that engaging stakeholders in specific transactions and interactions can foster the sustainable development. But solving the grand challenge of sustainability requires more. Universities need to see themselves as part of a great network of stakeholders where interactions, knowledge, and data management go beyond the entrepreneurial university paradigm. Hence, in this article, we present Oztel's concept of a fourth-generation university as a launch-point for broadening the discourse on higher education's third mission. We establish a new stream of inquiry through four main propositions for research and technology management. Further, we call for interested scholars to pioneer this field with an inexhaustive list of potential avenues for future research. University managers, researchers, and policymakers should find great insights into the future evolution of sustainable development and its soon-to-be intrinsic place in the fabric of teaching, research, and society.
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Corazza et al. (2020) studied this question.
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