“One more time: how do you win orders?”: a critical reappraisal of the Hill manufacturing strategy framework

Examines the manufacturing strategy framework developed by Hill and its development, comparing it to work in manufacturing strategy and other related fields. Discusses Hill’s distinctive concepts of order‐winning criteria and order‐qualifying criteria. Also raises issues relating to manufacturing strategy more generally. Concludes that strategy is now about the very ability to change, not just about choosing the “right” change to make.