A comprehensive measure of attitudes and behaviour: Development of the Support for Gender Equality among Men Scale

In this article, we develop and validate the 16‐item Support for Gender Equality among Men Scale across four studies. Drawing on exploratory (Study 1, n = 322) and confirmatory (Study 2, n = 358; Study 4, n = 192) factor analysis, we determine a two‐factor structure: public and domestic support for gender equality. In Study 3 ( n = 146) and Study 4, we validate the scale by establishing its relationship with, among others, several prominent measures of sexism, a behavioural measure, and social desirability. The scale fills a psychometric gap in the literature: To date, no validated measure of support for gender equality, measuring both attitudes and behavioural intentions and focusing specifically on men, exists. Considering the recent increase in interest in men as allies of the feminist movement the scale functions as a useful tool to explore the topic in depth in future research.