Lifestyle marketing: reaching the new American consumer

Illustrations Preface Acknowledgments The Basis for Competitive Lifestyle Market Segmentation Strategies Lifestyles and decision Making Purchasing Behavior Changing Values and Lifestyles Subcultural Segmentation and Targeting Changing Lifestyles of the Singles Market Targeting the Changing Lifestyles of Children, Tweens, Teens, and College Markets Targeting the Changing Lifestyles of the Senior Market Culture and Targeting the Changing Lifestyles of the Black and Hispanic Markets Social Class and Targeting the Changing Lifestyles of the Asian, Jewish, and Italian Markets Epilogue Bibliography Index