The Social Hub operates with a hybrid hospitality concept that fosters community and encourages interactions among guests. It engages with the local community and aims to improve society. Built on strong values and beliefs, The Social Hub strives to be more than just a hotel; it serves as a hub that provides community spaces and empowers changemakers. Currently, the primary focus is on building the internal (on-premises) community, but The Social Hub is actively exploring strategies to engage with residents and businesses effectively. Adding to their innovative approach, The Social Hub faces interesting challenges and opportunities to create value and growth by further engaging with the surrounding community.
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Jan Huizing (2025) studied this question.
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