Not Just a Paper Doll

Modeling is a challenging occupation because employment is irregular, the physical demands are great, and competition is fierce. Success as a model requires the careful management of bodily capital and the performance of emotional labor. Drawing on participant observations and interviews with models in the Atlanta fashion industry, the authors examine how they do the former and why they do the latter. They manage their bodily capital by subjecting themselves to intense self-regulation. Models perform emotional labor to sell themselves to clients and agents, to create illusions for observers and the camera, and to find dignity in a job that is often degrading and humiliating.