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January 1, 1972Journal of Marketing

The Measurement of Cognitive Dissonance: Some Experimental Findings

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SOSadaomi OshikawaUniversity of Washington

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Sadaomi Oshikawa (1972) studied this question.

synapsesocial.com/papers/6a1ed3eddb9b8de29fa436bb https://doi.org/10.1177/002224297203600112

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