This research aims to find out how much the factors studied are able to influence hotel revenue from rooms that have been handled by room attendants and carried out promotions, as well as to determine the most dominant factor influencing hotel income at Pacific Palace Hotel Batam. The data analysis method used in this analysis is multiple linear regression coefficients. The variables studied that affect hotel income at Pacific Palace Hotel Batam are room cleanliness, room rates, promotion costs, and the number of rooms. This study uses interview and observation methods in obtaining data, while the data used are qualitative and quantitative data. Based on the data analysis conducted, it turns out that the cleanliness of the rooms and the number of rooms are the most dominant factors influencing hotel revenue. The room rate and promotion cost factors are not as dominant as the room cleanliness factor and the number of rooms but together they are able to influence hotel revenue which has been proven through the F test using the SPSS program. The results of this study turned out that at Pacific Palace Hotel Batam the number of rooms is the most dominating thing for existing room revenue.
No takes yet. Share an insight, caveat, or question.
Fatimah et al. (2023) studied this question.