He has been a member of the Surveillance project since 2001, a multidisciplinary research group that evaluates that investigates the ways personal data is processed and why information about people has become so important in the 21st century.His doctoral work focuses specifically on the role of loyalty and rewards programs as technologically enabled forms of consumer surveillance.He has taught courses on social psychology and on the sociology of information communication technologies.
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Cockfield et al. (2007) studied this question.