Competition Dynamics in the Theatrical Distribution and Exhibition of First- Run Domestic Films

This study aimed to elucidate the competition dynamics in domestic film distribution and exhibition in Turkey throughout the last two decades.Secondary data was harnessed after an extensive retouch.Descriptive statistics and regression analysis were used to determine the effects of horizontal integration on domestic film distribution.The results showed that some dominant genres and distributors are associated with the horizontal and vertical concentration in domestic film distribution in Turkey.Findings point out that the competition dynamics are not only unfair but also incompetent, especially for the niche films linked to genres like arthouse and documentary to be distributed and screened.