Data Analytics in Real Estate: How Zillow.com uses social media information

This article is a commentary on Teaching user-friendly web design: A case study on Zillow.com in the real estate industry. The previous article discussed the importance of web design to help a business reach customers. The extension of this principle is a company’s social media presence. With the boom in sales in 2021, the real estate market is experiencing unprecedented volume and quick turnaround. A contributing factor to this is the ease of information access across online platforms and Zillow.com is a prime example of how to capitalize on social media to increase traffic and interest in available properties. The use of analytics allows them and other real estate agencies to use the data received to target customers and also provides users with data visualization to help them in their search.