G+ Ripples is a visualization of information flow that shows users how public posts are shared on Google+. Unlike other social network visualizations, Ripples exists as a "native" visualization: it is directly accessible from public posts on Google+. This unique position leads to both new constraints and new possibilities for design. We describe the visualization technique, which is a new mix of node-and-link and circular treemap metaphors. We then describe user reactions as well as some of the patterns of sharing that are made evident by the Ripples visualization.
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Viégas et al. (2013) studied this question.
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