In order to create an effective article, having great content is essential. However, to achieve this, the writer needs to target a specific audience. A target audience refers to a group of readers that a writer intends to reach with his content. Defining a target audience is substantial because it has a direct effect on adjusting writing style and content of the article. Nowadays, writers rely solely on annotated attributes of articles, such as location and language to understand his/her audience.
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Tareaf et al. (2017) studied this question.
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