Dilemma and optimization path of intellectual property protection under digital economy

Encouraging business innovation and safeguarding it from infringement are two ways that intellectual property rights protection in the digital economy may support the creative growth of the sector. However, because of the integration of digital technology, intellectual property infringement concerns are growing and becoming more difficult in the new environment of the digital economy's rapid expansion. In order to do this, this essay begins by examining the notion of the "digital economy" through an empirical and literary study, elucidating the connection between the digital economy and intellectual property protection, and conducting research with the aid of pertinent case studies. The study discovered that there are numerous challenges facing intellectual property protection in the digital economy today, including the weakness and incompleteness of current legal standards, the need for enhanced oversight by several agencies, and the inadequacy of current punitive measures. In order to provide guidance for the implementation of laws on intellectual property protection, this article then makes recommendations for how to strengthen collaborative governance by multiple entities, improve current intellectual property laws and regulations, and establish a systematic investigation system that integrates civil, administrative, and criminal matters. The role of implementation is significant.