Arsenjuk and Resmini’s contribution examines Trumpian imagery as the visual form of a politically disarticulated reactionary coalition. It argues that Trumpism achieves unity through spectacle: a proliferating and serial image regime that compensates for the loss of political articulation. Drawing on Benjamin, Jesi, Jameson, and Wajcman, the essay shows how contemporary Trumpian visual culture, especially in its AI-generated forms, is structured by seriality, discontinuity, and hypercrisis rather than by the dialectical temporality of historical fascism. Trumpian imagery thus appears as an unstable attempt to produce myth under conditions that render myth impossible. The article proposes seriality as a key category for understanding the historical specificity of Trumpist spectacle.
Luka Arsenjuk (Thu,) studied this question.