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April 1, 2005Journal of Marketing Management

Do Customer and Technology Orientations Influence Product Innovativeness in SMEs? Some New Evidence from Greece

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HSHelen SalavouAthens University of Economics and Business

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Helen Salavou (2005) studied this question.

synapsesocial.com/papers/6a1fc5fb117dfefbb99895b4 https://doi.org/10.1362/0267257053779082

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