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Social anthropology is used to terrains shifting under its feet. Things observed from afar suddenly become near, and the knowledge economy is an example. This article considers the place of anthropology as a discipline in a world where creativity becomes an adjunct of productivity, interdisciplinary collaborations become a paradigm for innovation, and everyone is valued for their expertise. How to lead a critical life emerges as a new kind of problem.
Marilyn Strathern (Wed,) studied this question.