The moderating effect of demographic characteristics on the relationship between strategic capabilities and firm performance in women‐owned entrepreneurial ventures in Nairobi, Kenya

This study is motivated by the need to understand the determinants of performance in women‐owned enterprises. We examine the relationship between strategic capabilities and firm performance with demographic characteristics as moderators in women‐owned enterprises in Nairobi, Kenya. Results show that strategic capabilities have a significant effect on the overall performance. Further, IT capabilities and technological capabilities have a positive and significant relationship with performance. Only age has a negative and significant moderating effect. We recommend enhancement of technological capabilities among women entrepreneurs so that they can better direct their capabilities toward firm performance.