Sociologists tend to over-conceptualize the divergent cultures of adjacent places, both neglecting necessary structural and institutional factors and focusing on symbols more than interests. In the post-industrial era, sense of place reflects geographical mobility, the social construction of landscape, and marketing strategies. Like gentrified neighborhoods and hipster districts in cities, rural regions like Vermont are reborn through the social, cultural, and economic efforts of local entrepreneurs to create a distinctive and authentic sense of place.
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Sharon Zukin (2011) studied this question.
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