The heuristic basis of remembering and classification: Fluency, generation, and resemblance.

People use 3 heuristics (fluency, generation, and resemblance) in remembering a prior experience of a stimulus. The authors demonstrate that people use the same 3 heuristics in classifying a stimulus as a member of a category and interpret this as support for the idea that people have a unitary memory system that operates by the same fundamental principles in both remembering and nonremembering tasks. The authors argue that the fundamental functions of memory are the production of specific mental events, under the control of the stimulus, task, and context, and the evaluation of the coherence of those events, which controls the subjective experience accompanying performance.