As technology trends, society must adapt to the changing environment over time. Many companies have been utilizing Big Data to improve decision-making capabilities and develop strategies for launching new products and services, as they understand the customers’ needs while exploring new markets. Trends in the automation of tasks are inviting more users to further their interest in the noticeable technology development. This paper studies the impacts of Big Data. The paper analyzes the potential benefits, risks, and challenges companies may face in adopting Big Data. With the advancement of technology, audit technology has also improved the utilization of Big Data.
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Isa et al. (2024) studied this question.
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