Testing the influence of destination source credibility, destination image, and destination fascination on the decision‐making process: Case of the Cayman Islands

For small islands, tourism is generally considered the backbone of their economies. However, research on tourists' intention to visit small islands is limited. This study fills this gap by investigating the influences of destination source credibility, destination image and destination fascination and their relationships with theory of planned behaviour (TPB) constructs. Results reveal that destination fascination has significant influence on attitude, subjective norms and perceived behavioural control. Moreover, TPB constructs show positive effects on revisit intention. This study enriches the tourism literature related to small islands and tourists' decision‐making process.