Internationalizing the marketing principles course using a foreign study tour is discussed, and the advantages of the foreign study tour over more traditional internationalization methods are addressed. Multiple pedagogical techniques that can be used for an overseas class and variations for applying this concept to other marketing courses are examined.
No takes yet. Share an insight, caveat, or question.
Johnson et al. (1992) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: