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IMPACTInnovation remains a crucial focus for practising managers in both the public and private sectors, yet the practice of innovation often misunderstood if not ignored. This article highlights an under-explored aspect of innovation—failure—and discusses how the conscious application of an intelligent failure approach can support more effective innovation. It discusses a particular form of innovation practice—exnovation—which involves the conscious pruning and cessation of innovation initiatives. By having a clearer understanding of the vital role of intelligent failure and exnovation in the innovation process, managers can better support the growth of innovation cultures and practices within their organizations.
Hartley et al. (Wed,) studied this question.