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April 28, 2021Journal of Consumer Research

Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages

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MCMichal CarringtonJOJulie L. Ozanne

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Carrington et al. (2021) studied this question.

synapsesocial.com/papers/6a1ff26a17bd4d7ccf04afa8https://doi.org/10.1093/jcr/ucab026
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