Discusses the applications and limitations of current geodemographic classifications for the identification, segmentation and targeting of consumer markets. Then discusses future developments and opportunities drawing on the results of a Delphi Study conducted with market analysis industry experts. Issues discussed include factors inhibiting market development, market potential, 1991 census, computer developments, non‐census data‐bases, bespoke classifications, education and Europeanization.
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Mitchell et al. (1994) studied this question.
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