The existing literature concerning post feminism shows a diversity of ideas among scholars; a polarization between opponents and supporters becomes salient. By rearticulating post feminism as a fundament of third-wave feminism and situating it within the context of the 21 st century (Genz, 333-353), we endeavor a more revisited vision on the representation of post feminism in popular culture. Post feminism is a new form of empowerment, adjusted to the contemporary societal context. It focuses on agency, freedom, sexual pleasure, consumer culture, fashion, hybridism, humor, and a renewed focus on the female body. In popular media texts, the fiction series Sex and the City is often considered a signboard of post feminist discourse. In this article, we analyze the representation of post feminism in Sex and the City.
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Adriaens et al. (2011) studied this question.
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