Changing one's prejudiced ways: Awareness, affect, and self-regulation

In this chapter, we review and integrate efforts related to the internal conflict people experience over their often automatic prejudiced tendencies. We first describe the Should-Would Discrepancy questionnaire, which assesses people's awareness of responding with greater prejudice than their standards prescribe. Results from numerous studies showing awareness of prejudice-related discrepancies and examining validity issues are summarised. Studies examining the affective consequences of discrepant responses are then reviewed. The development and testing of a model concerning the self-regulation of prejudiced responses are described. The model explains how people establish cues for control, which facilitate the inhibition of prejudiced responses. Finally, acknowledging that people sometimes fail to self-regulate their prejudiced responses, we review recent investigations concerning the effects of confrontation by others on the subsequent control of prejudiced responses.