This article analyzes what motivates companies to obtain ISO 14001 certification and what factors within companies determine the success or failure of the environmental management standard. The most important motivators appear to be the worldwide recognition accorded the ISO 14000 norm, and its applicability to all sectors. The factors that most contribute to success are the company's experience in management systems and involvement by management. Failure most often results from lack of employee training and organizational rigidity.
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González et al. (2001) studied this question.
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