Challenges in building trust in B2C e-Commerce and proposal to mitigate them: developing countries perspective

In this technology mediated world, e-Commerce is becoming more and more powerful medium for doing business, globally. Existing security technologies are proven to protect online transaction and fund transfer. However, while transacting with global e-merchants, trustworthiness of secure fund transfer and delivery of products/services are affected, and they could not leverage the potential benefit of e-Commerce. In this paper, the authors firstly overview the current state-of-threat by surveying was people's perception about trust in e-Commerce in developing countries like Bangladesh and argue that the security requirements of e-Commerce service generally go beyond the more traditional requirements of network security. The result analysis shows that, challenges in building trust for Business-to-Consumer (B2C) e-Commerce venture (local/international) is the major concern. The authors propose an e-Commerce enabled model for secure electronic fund transfer, and discuss ways to mitigate challenges in building trust in B2C.