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May 31, 2019Journal of Travel & Tourism MarketingOpen Access

From dreaming to believing: a review of consumer engagement behaviours with brands’ social media content across the holiday travel process

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Authors

DCDean CreeveyNational University of Ireland, MaynoothEKEtain KidneyTechnological University DublinGMGlenn MehtaTechnological University Dublin

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Creevey et al. (2019) studied this question.

synapsesocial.com/papers/6a200ed4d40b4a263065c30dhttps://doi.org/10.1080/10548408.2019.1624242
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