Foreword Preface Introduction Formulation of the Entertainment-Education Strategy for Development Communiation in Mexico Theoretical Components of Entertainment-Education Soap Operas Assembling an Entertainment-Education Soap Opera Based on Formative Evaluation Research Summative Evaluation Research: Testing Hypotheses and Measuring the Effects of Entertainment-Education Soap Operas in Mexico Building upon Mexico's Experience with Entertainment-Education Soap Operas, Summary and Conclusions References Index
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Harold E. Hinds (1994) studied this question.