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January 1, 1979Journal of Marketing

Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some Public Policy Issues

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SSS. Prakash SethiBirla Institute of Technology and Science, Pilani

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S. Prakash Sethi (1979) studied this question.

synapsesocial.com/papers/6a2012af3224f8dacd0ddbfb https://doi.org/10.2307/1250760

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