Back to Social Behavior: Mining the Mundane

This article examines the declining attention to behavioral research in personality and social psychology and proposes an alternative to the typical laboratory paradigm for studying social behavior. Specifically, the study of “unfocused interactions,” that is, situations where people simply share a common presence without talking to one another (Goffman, 1963 Goffman , E. ( 1963 ). Behavior in public places . New York : Free Press . [Google Scholar]), provides an opportunity for analyzing mundane behavior in everyday microinteractions. Because unfocused interactions are ubiquitous, may serve to prime subsequent behavior, and are likely to reflect implicit attitudes and judgments, they are well suited for studying the practical link between social cognition and everyday social behavior. Examples of research on unfocused interactions are described, and their utility in studying interpersonal processes is discussed.