The Special-Interest Travel Market

Adventure travelers constitute a relatively small but growing market segment. Moreover, the persons who package adventure travel do not normally do business with major hotel chains. This is the hotels' loss, because adventure travelers generally are affluent and travel often. Adventure expeditions usually comprise small groups who go to a specific destination for a specific purpose, say, kayaking the Snake River. Those travelers may “rough it” during their trip but expect first-rate accommodations with plenty of amenities before and afterward. Hoteliers who want to connect with this market segment may start by purchasing a copy of the Specialty Travel Index.