Research on the Transformation and Development of Traditional Media in the New Media Era

To seek transformation and development is a necessary measure and beneficial exploration for traditional media to adapt to market competition, industry trend and implement self innovation under the new media era background. In the new media era, traditional media can optimize the allocation of traditional media resources, change the information dissemination mode of traditional media, and gather the public opinion guidance ability of traditional media through transformation and development, so as to reshape competitiveness, expand influence, and strengthen appeal. Based on the background of the new media era, combined with the operating characteristics of traditional media, traditional media should change the concept and innovate the system in parallel, take account of content innovation and form iteration and pay equal attention to talent cultivation and science and technology empowerment, and form a development situation of system foundation, innovation empowerment and talent assistance, in order to realize the efficient landing of transformation and realize its own efficient, steady and sustainable development.