A State of Neglect: Public Relations as ‘Corporate Conscience’ or Ethics Counsel

Ryan and Martinson (1983) Ryan, M. and Martinson, D. L. 1983. The PR officer as corporate conscience. Public Relations Quarterly, 28(2): 20–23. Google Scholar and other scholars argued that the corporate conscience role should belong in the public relations function. But, how common is the use of ethics counsel among public relations professionals? This qualitative research found that many public relations practitioners indeed perform the role of ethics counsel or corporate conscience in their organizations. However, a state of neglect of this role exists in terms of education and support—even lacking support among some public relations practitioners! The well-being of both organizations and publics could be enhanced through both academic study and professional attention to public relations managers performing the role of ethics counsel to the dominant coalition.