The Effects of the Political Environment On Public Relations in Bulgaria

This research builds on the framework provided by Ver[cbreve]i[cbreve], L. A. Grunig, and J. E. Grunig (1996) Verčič, D., Grunig, L. A. and Grunig, J. E. 1996. “Global and specific principles of public relations: Evidence from Slovenia”. In International public relations: A comparative analysis, Edited by: Culbertson, H. M. and Chen, N. 31–65. Mahwah, NJ: Lawrence Erlbaum Associates, Inc.. [Google Scholar] and Sriramesh and Verčič (2001) Sriramesh, K. and Verčič, D. 2001. International public relations: A framework for future research. Journal of Communication Management, 6(2): 103–117. [Crossref] , [Google Scholar] that proposes that international public relations be researched within five contextual variables—political systems, level of activism, culture, economics, and media systems. This study examines the effects of the political environment on public relations in Bulgaria. It offers subcategories for the variable, providing a more extended typology for future research. The effects of the political environment on public relations come through four major gateways of influence—a country's political history, the pervading political philosophical climate, the effects of economic policies created by political bodies, and the effects of political geography.