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January 1, 1986Journal of Consumer Marketing

Status Brand Management and Gift Purchase: A Discriminant Analysis

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Authors

DADavid M. AndrusESEdward A. SilverDJDallas E. Johnson

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Andrus et al. (1986) studied this question.

synapsesocial.com/papers/6a201f8b35281a23f90df4dchttps://doi.org/10.1108/eb008149
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