Analyzes social media responses to live events, suggesting vital communication roles in urban environments.
Social media response to catastrophic events, such as natural disasters or terrorist attacks, has received a lot of attention. However, social media are also extremely important in the context of planned events, such as fairs, exhibits, festivals, as they play an essential role in communicating them to fans, interest groups, and the general population. These kinds of events are geo-localized within a city or territory and are scheduled within a public calendar. We consider a specific scenario, the Milano Fashion Week (MFW), which is an important event in our city.
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Brambilla et al. (2017) studied this question.
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