Considering implicit theories in a sales context can provide a framework for better understanding salesperson motivation and behavior. The current research develops, tests, and examines the relevance of an Implicit Theories of Selling Ability (ITSA) measure, which measures the extent to which a person believes selling is an incremental (made) ability versus an entity (born) ability. After pre-testing the ITSA measure, two studies found an unfavorable pattern of outcomes associated with an entity belief of selling ability, consistent with research in other domains. Experimental validity for ITSA is demonstrated, thus supporting a direct relationship between ITSA and sales-relevant constructs, and suggesting manipulation of ITSA as a potential training intervention. This research extends past sales research on implicit theories by developing a sales-specific implicit theories measure and by examining goal orientations and behavior within the social-cognitive model (SCM). Conceptualizing sales performance behaviors from this SCM perspective reveals important considerations for both researchers and practitioners regarding salesperson hiring, training, and placement.
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Novell et al. (2016) studied this question.