Formidlingsmedia og uttrykkspotensialet

The aim of this article is to gain practical insights into digital dissemination methods for audio guides and videos at the Lofotr Viking Museum by employing José van Dijck’s (2013) platform analysis and Gunnar Liestøl’s (2006) multimodal rhetorical tools. Feedback from museum guests, gathered through guide interviews and the author’s curatorial experiences, reveals that while the museum offers a fact-based, technology-focused exhibition, its dissemination methods lack adaptation to the medium. Many guests, particularly the elderly, face challenges with audio guides and phone synchronization, prompting discussion on the digital divide’s impact on visitor experience.