Effect of Select HR Practices on Organizational Citizenship Behavior in Retail Sector of Odisha

This study is aimed to study the impact of HR practices on organizational citizenship behavior and find out various HR practices of organizations that help in employee retention.These days, a lot of companies are facing challenges regarding employee retention and engagement.In order to deal with these issues companies; should innovate their HR practices.In addition, there is research gap on the impact of those practices on Organizational Citizenship Behavior (OCB), especially in retail sector.In order to fulfill these objectives, survey questionnaire was sent to senior and midlevel employees in retail sector of Odisha, who are engaged in various organizations.SPSS software version 20 was used to analyze and interpret the data.Findings of the study suggested that there is a significant and positive impact of HR practices (p<0.05)analyzed in this study on 'Organizational Citizenship Behavior' of employees in the retail sector.