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September 1, 1993Journal of Consumer Research

The Effects of Argument Structure and Affective Tagging on Product Attitude Formation

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Authors

JMJames M. MunchWright State UniversityGBGregory W. BollerUniversity of MemphisJSJohn L. SwasyAmerican University

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Munch et al. (1993) studied this question.

synapsesocial.com/papers/6a202c153224f8dacd0dfeabhttps://doi.org/10.1086/209350
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