Extending from Ajzen’s (1991) theory of planned behaviour, this paper develops a more integrated entrepreneurial intention model. This incorporates the role of culture, along with motivations, skills and knowledge of the entrepreneurial environment. The cross-cultural applicability of the model is tested across two different countries, Great Britain and Spain, on a total sample of 1005. Partial Least Squares technique is used to try and overcome limitations of previous research. The model broadly holds for both countries. Implications for public decision makers and entrepreneurship education are discussed. In particular, enhancing the level of knowledge and awareness about entrepreneurship would increase self-efficacy perceptions and, hence, entrepreneurial intentions.
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Liñán et al. (2020) studied this question.
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