The Long-Standing Privacy Debate

The vast majority of online services nowadays, provide both a mobile friendly website and a mobile application to their users. Both of these choices are usually released for free, with their developers, usually gaining revenue by allowing advertisements from ad networks to be embedded into their content. In order to provide more personalized and thus more effective advertisements, ad networks usually deploy pervasive user tracking, raising this way significant privacy concerns. As a consequence, the users do not have to think only their convenience before deciding which choice to use while accessing a service: web or app, but also which one harms their privacy the least.