The role of individual agents in promoting peace processes: business people and policy entrepreneurship in the Israeli–Palestinian conflict

Are individual businesspeople who operate as policy entrepreneurs willing and able to influence peace processes in conflict areas? The literature on businesspeople as policy agents shifts when talking about peace processes, focusing on group level activities and ignoring the effect of individual agents. We argue that rather than regarding businesspeople as a traditional interest group, we should consider the approaches to promoting change that strongly motivated individuals adopt as policy entrepreneurs. Based on interviews with senior Israeli businesspeople and decision-makers, we demonstrate how strongly motivated Israeli businesspeople promote peace as policy entrepreneurs. We identify their motivations, goals, challenges, and the strategies they use. The findings indicate that although motivated by economic profits, businesspeople undertake activities that may prove very beneficial to both themselves and society as a whole.